CATEGORY

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Purpose of Story

The purpose is clear, easy to identify and understand, and is present during the entire digital story.

The purpose is clear, easy to identify and understand, and is present during most of the digital story.

The purpose was pretty clear, but sometimes the digital story did not communicate the purpose.

It is difficult to figure out the purpose of the digital story.

Awareness of Audience

Students can clearly explain why they felt the vocabulary, audio and graphics chosen fit the target audience.

Students can partially explain why they felt the vocabulary, audio and graphics chosen fit the target audience.

Students find it difficult to explain how the vocabulary, audio and graphics chosen fit the target audience.

Limited awareness of the needs and interests of the target audience.

Images

Images relate to and match different parts of the story. The images may communicate symbolism and/or metaphors.

Images relate to and match some parts of the story. The images may communicate symbolism and/or metaphors.

The images chosen make sense, but do not clearly match or relate to any parts of the story.

Little or no attempt to use images to relate to or match the story.

Consistency of Voice

Voice quality is clear and can be heard easily and consistently throughout the digital story.

Voice quality is clear and can be heard easily and consistently throughout the majority (85-95%) of the digital story.

Voice quality is clear and can be heard easily and consistently through some (70-84%)of the digital story.

The clarity and volume of voice throughout the digital story needs more attention.

Use of Music

Music matches the story line well.

Music somewhat matches the story line.

Music is ok, and not distracting, but it does not add much to the story.

Music is distracting, inappropriate, OR was not used.