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There is one clear, well-focused topic. Main idea stands out and is supported by detailed information.
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Main idea is clear but the supporting information is general.
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Main idea is somewhat clear but there is a need for more supporting information.
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The main idea is not clear. There is a seemingly random collection of information.
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Writer makes no errors in capitalization or punctuation, so the paper is exceptionally easy to read.
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Writer makes 1 or 2 errors in capitalization or punctuation, but the paper is still easy to read.
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Writer makes a few errors in capitalization and/or punctuation that catch the reader's attention and interrupt the flow.
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Writer makes several errors in capitalization and/or punctuation that catch the reader's attention and greatly interrupt the flow.
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The writer successfully uses several reasons/appeals to try to show why the reader should care or want to know more about the topic.
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The writer successfully uses one or two reasons/appeals to try to show why the reader should care or want to know more about the topic.
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The writer attempts to make the reader care about the topic, but is not really successful.
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The writer made no attempt to make the reader care about the topic.
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