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There is one clear, well-focused topic. Main idea stands out and is supported by detailed information.
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Main idea is clear but the supporting information is general.
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Main idea is somewhat clear but there is a need for more supporting information.
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The main idea is not clear. There is a seemingly random collection of information.
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Details are placed in a logical order and the way they are presented effectively keeps the interest of the reader.
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Details are placed in a logical order, but the way in which they are presented/introduced sometimes makes the writing less interesting.
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Some details are not in a logical or expected order, and this distracts the reader.
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Many details are not in a logical or expected order. There is little sense that the writing is organized.
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The writer successfully uses several reasons/appeals to try to show why the reader should care or want to know more about the topic.
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The writer successfully uses one or two reasons/appeals to try to show why the reader should care or want to know more about the topic.
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The writer attempts to make the reader care about the topic, but is not really successful.
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The writer made no attempt to make the reader care about the topic.
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Writer uses vivid words and phrases that linger or draw pictures in the reader's mind, and the choice and placement of the words seems accurate, natural and not forced.
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Writer uses vivid words and phrases that linger or draw pictures in the reader's mind, but occasionally the words are used inaccurately or seem overdone.
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Writer uses words that communicate clearly, but the writing lacks variety, punch or flair.
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Writer uses a limited vocabulary that does not communicate strongly or capture the reader's interest. Jargon or cliches may be present and detract from the meaning.
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All sentences sound natural and are easy-on-the-ear when read aloud. Each sentence is clear and has an obvious emphasis.
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Almost all sentences sound natural and are easy-on-the-ear when read aloud, but 1 or 2 are stiff and awkward or difficult to understand.
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Most sentences sound natural and are easy-on-the-ear when read aloud, but several are stiff and awkward or are difficult to understand.
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The sentences are difficult to read aloud because they sound awkward, are distractingly repetitive, or difficult to understand.
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Writer makes no errors in grammar or spelling that distract the reader from the content.
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Writer makes 1-2 errors in grammar or spelling that distract the reader from the content.
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Writer makes 3-4 errors in grammar or spelling that distract the reader from the content.
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Writer makes more than 4 errors in grammar or spelling that distract the reader from the content.
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