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Rubric ID: 1226271
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    Website Design : evaluating websites


CATEGORY
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Audience
The content and activities are suitable for the target audience. Displays the academic level clearly.
The content and activities are somewhat suitable for the target audience. Displays the academic level somewhat clearly.
The content and activities are fairly suitable for the target audience. The academic level is rather vague.
The content and activities are not suitable for the target audience. Does not display the academic level at all.
Credibility
The author's name, e-mail, and contact information are clearly visible. The author's credentials are provided.
The author's name, e-mail, and contact information are accessible. The author's credentials are mentioned.
The author's name, e-mail, and contact information are somewhat accessible. The author's credentials are not fully mentioned.
The author's name, e-mail, and contact information are inaccessible. The author's credentials are not mentioned.
Content Accuracy
All information provided on the website is accurate and the website's information clearly matches the website's intended purpose.
Almost all the information provided on the website is accurate and the website's information somewhat matches the intended purpose.
Almost all of the information provided on the website is accurate and the website's information only vaguely matches the intended purpose.
There are several inaccuracies in the content provided and/or the website's information does not match the website's intended purpose.
Objectivity
Content is unbiased and contains a neutral tone. If the content is based upon personal opinion, the author makes it known to the readers. The web site's stated curricular goals, objectives, and motives match its content. Affiliations with other educational organizations and/or companies are stated.
Content is unbiased and contains a neutral tone. If the content is based on personal opinion, the author makes it known to readers. The web site's stated curricular goals, objectives, and motives almost match its content. Affiliations with other educational organizations and/or companies are stated, but may be hidden.
Content seems to contain a biased tone. If the content is based on personal opinion, the author makes a vague, partial, or indirect mention of it to readers. The web site's curricular goals, objectives, and motives are quite far from its content. Affiliations with other educational organizations and/or companies are partially, indirectly, or vaguely mentioned.
Content is explicitly biased. If the content is based on personal opinion, the author makes no mention of it to viewers. The web site's curricular goals, objectives, and motives do not at all match its content. Affiliations with other educational organizations and/or companies are not at all stated.
Coverage
The scope of information is clearly stated. The information is cited properly to allow access to futher complementary information.
The scope of information is somewhat stated. The information is cited to allow access to futher complementary information.
The scope of information is rather obscure. The information is not completely cited to allow access to futher complementary information.
The scope of information is not at all stated. The information is not at all cited to allow access to futher complementary information.
Currency
The content of the web site is continually updated. The website clearly indicates when the content was last updated.
The content of the web site is occasionally updated. The website makes a mention of when the content was last updated.
It is not clear if and when the website was last updated.
The content of the website has never been updated and is inaccurate and/or obselete.
Aesthetic or Visual Appeal
The balance of text and graphics correspond to the ability of the audience. Graphics and colors enhance the viewer's experience.
The balance of text and graphics do not quite correspond to the ability of the audience. Graphics and colors are present, and help to improve the viewer's experience.
The balance of text and graphics are somewhat inappropriate, considering the ability of the audience. Graphics and colors are present, but do not not necessarily improve the viewer's experience.
The balance of text and graphics are inappropriate to the ability of the audience. Use of appealing graphics and colors is minimal.
Navigation
Links for navigation are clearly labeled, consistently placed, allow the reader to easily move from a page to related pages (forward and back), and take the reader where s/he expects to go. A user does not become lost.
Links for navigation are clearly labeled, allow the reader to easily move from a page to related pages (forward and back), and internal links take the reader where s/he expects to go. A user rarely becomes lost.
Links for navigation take the reader where s/he expects to go, but some needed links seem to be missing. A user sometimes gets lost.
Some links do not take the reader to the sites described. A user typically feels lost.
Accessibility
Access to content is free, impersonal, and can accomodate people who have visual impairments. Any special software or loading time requirements to view the website are clearly stated.
Access to content is free, but does require the viewer to provide some personal information, such as an email address. There is an option available to those who have visual impairments. Any special software or loading time requirements to view the website are stated, but are not as obvious to the viewer.
Access to content is free, but requires the viewer to provide quite a bit of personal information, such as a full name, address, and phone number. There may or may not be an option available to those who have visual impairments. Any special software or loading time requirements to view the website are obscurely stated; the viewer must search for them.
Access to content comes at a monetary cost and offer no accomodations to those who have visual impairments. The viewer does, in fact, need special software or a significant amount of loading time, but this is not at all mentioned on the website.

Date Created: January 18, 2006
Date Last Modified: January 30, 2006
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