CATEGORY

Unsatisfactory

Average/Basic

Very Good/Proficient

Excellent

Accuracy of Content--50

Fewer than 80% of the facts in the brochure are accurate.

89-80% of the facts in the brochure are accurate.

99-90% of the facts in the brochure are accurate.

All facts in the brochure are accurate.

Attractiveness & Organization--15

The brochure's formatting and organization of material are confusing to the reader.

The brochure has well-organized information.

The brochure has attractive formatting and well-organized information.

The brochure has exceptionally attractive formatting and well-organized information.

Graphics--15

Graphics do not go with the accompanying text or appear to be randomly chosen.

Graphics go well with the text, but there are too few and the brochure seems "text-heavy".

Graphics go well with the text, but there are so many that they distract from the text.

Graphics go well with the text and there is a good mix of text and graphics.

Mechanics--20

There is more than one error (capitalization, punctuation, spelling, and/orgrammatical) in the brochure.

One MINOR proofreading error may be present; however, capitalization, punctuation, spelling, and/orgrammatical are correct .

Capitalization, punctuation, spelling, and/orgrammatical are correct throughout the brochure.

Capitalization, punctuation, spelling, and/orgrammatical are correct throughout the brochure, and word choice and fluency are strong and convincing.