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The ad has exceptionally attractive formatting and well-organized information.
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The ad has attractive formatting and well-organized information.
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The ad has fairly organized information.
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The ad's formatting and organization of material are confusing to the reader.
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Graphics go well with the text and there is a good mix of text and graphics.
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Graphics go well with the text, but there are so many that they distract from the text.
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Graphics go well with the text, but there are too few and the brochure seems "text-heavy".
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Graphics do not go with the accompanying text or appear to be randomly chosen.
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Spelling errors are absent or very few
(0-1)
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There are few (2-5) spelling errors
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There are several
(5 or more) spelling errors.
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Several spelling errors in the brochure and it is difficult to understand because of this.
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I am strongly interested in using your service after viewing your ad.
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I am interested in learning more about your service after viewing your ad.
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I am unsure if I want to learn more about your service after viewing your ad.
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I am not interested in using your service after viewing your ad.
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