CATEGORY

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Purpose

Establishes a clear purpose early on and maintains a clear focus throughout.

Establishes a purpose early on and maintains focus for most of the presentation.

There are a few lapses in focus, but the purpose is fairly clear.

It is difficult to figure out the purpose of the presentation.

Awareness of Audience

Strong awareness of audience in the design. Students can clearly explain why they felt the vocabulary, audio and graphics chosen fit the target audience.

Some awareness of audience in the design. Students can partially explain why they felt the vocabulary, audio and graphics chosen fit the target audience.

Some awareness of audience in the design. Students find it difficult to explain how the vocabulary, audio and graphics chosen fit the target audience.

Limited awareness of the needs and interests of the target audience.

Musical Selection

Music stirs a rich emotional response that matches the story line well.

Music stirs a rich emotional response that somewhat matches the story line.

Music is not distracting, but it does not add much to the story.

Music is distracting, inappropriate, OR was not used.

Image Selection

Images create a distinct atmosphere or tone that matches different parts of the story. The images communicate through symbolism and/or metaphors.

Images create an atmosphere or tone that matches some parts of the story. A few of the images communicate symbolism and/or metaphors.

An attempt was made to use images to create an atmosphere/tone but it needed more work. Image choice is logical.

Little or no attempt to use images to create an appropriate atmosphere/tone.

Narration

Voice quality is clear and consistently audible throughout the presentation.

Voice quality is clear and consistently audible throughout the majority (85-95%) of the presentation.

Voice quality is clear and consistently audible through some (70-84%)of the presentation.

Voice quality needs more attention.

Accuracy and Detail

The story is told in a meaningful way -- with exactly the right amount of detail throughout. Care is taken to present information accurately. The story is neither too short nor too long.

The story composition is typically good, though it seems to drag somewhat OR need slightly more detail in one or two sections.

The story seems to need more editing. It is noticeably too long or too short in more than one section.

The story needs extensive editing. It is too long or too short to be informative or compelling.

Citation of Sources

Information, music, photos and/or video clips are properly cited in a Credits frame at the end of the story.

Most of the information, music, photos and/or video clips are properly cited in a Credits frame at the end of the story.

Some of the information, music, photos and/or video clips are properly cited in a Credits frame at the end of the story.

The Credits frame is missing from the digital story.