CATEGORY

4

3

2

1

Point of View - Awareness of Audience

Strong awareness of audience in the design. Students can clearly explain why they felt the vocabulary, audio and graphics chosen fit the target audience.

Some awareness of audience in the design. Students can partially explain why they felt the vocabulary, audio and graphics chosen fit the target audience.

Some awareness of audience in the design. Students find it difficult to explain how the vocabulary, audio and graphics chosen fit the target audience.

Limited awareness of the needs and interests of the target audience.

Voice - Consistency

Voice quality is clear and consistently audible throughout the presentation.

Voice quality is clear and consistently audible throughout the majority (85-95%) of the presentation.

Voice quality is clear and consistently audible through some (70-84%)of the presentation.

Voice quality needs more attention.

Voice - Conversational Style

Uses a conversational style throughout.

Uses a conversational style the majority (85-95%)of the time

Uses a conversational style most (70-84%)of the time.

Presentation style is primarily monologue.

Point of View - Purpose

Establishes a purpose early on and maintains a clear focus throughout.

Establishes a purpose early on and maintains focus for most of the presentation.

There are a few lapses in focus, but the purpose is fairly clear.

It is difficult to figure out the purpose of the presentation.

Journal Writing

Writes about what they read consistently and thoroughly in their online journal 4 times a week.

Writes about what they read 3 times a week.

Writes about what they read 2 times a week.

Writes about what they read once a week.

Response to Blog Partner

They have responded to their blog partner 3 times a week.

They have responded to their blog partner 2 times a week.

They have responded to their blog partner once a week.

They have not responded to their blog partner at all.