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Strong awareness of audience in the design. Students can clearly explain why they felt the vocabulary, audio and graphics chosen fit the target audience.
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Some awareness of audience in the design. Students can partially explain why they felt the vocabulary, audio and graphics chosen fit the target audience.
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Some awareness of audience in the design. Students find it difficult to explain how the vocabulary, audio and graphics chosen fit the target audience.
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Limited awareness of the needs and interests of the target audience.
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Establishes a purpose early on and maintains a clear focus throughout.
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Establishes a purpose early on and maintains focus for most of the presentation.
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There are a few lapses in focus, but the purpose is fairly clear.
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It is difficult to figure out the purpose of the presentation.
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Images create a distinct atmosphere or tone that matches different parts of the story. The images may communicate symbolism and/or metaphors.
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Images create an atmosphere or tone that matches some parts of the story. The images may communicate symbolism and/or metaphors.
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An attempt was made to use images to create an atmosphere/tone but it needed more work. Image choice is logical.
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Little or no attempt to use images to create an appropriate atmosphere/tone.
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Sound is crystal clear. Objects /people are well-lit. Transitions are smooth. Detail work gives elegance to presentation. Shows excellent use of advanced tools/technique. Professional looking opening and closing.
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Sound is clear most of the time. Lighting shows some thought, but could be better. Transitions are smooth in most places. Detail work present. Shows capable use of advanced tools/technique.
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Some parts of the video possess clear sound. Some parts of the video claim good lighting. Very little transitioning. Very little detail work. Little use of advanced tools/technique.
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Sound is not clear. Lighting is poor (too dark or too light). Appears to be no effort at smooth transitions. Very little or no apparent detail work. Little or no use of advanced tools/technique.
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Questions are either not present, or are not distracting. (Answers MATTER). Answers are edited for clarity; answers are edited to keep the viewers interest. Answers can be clearly heard. Audience can focus easily on the interviewee because director has eliminated unnecessary visual distractions. Well chosen background. Interview topic is of interest to viewer and covers details that are NOT well known (e.g. "most accidents happen on descent.")
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Questions are present in some of the interview. Sound is fairly clear. Answers are farily well-edited, but could be better. Some unnecessary visual distractions. Acceptable background.
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Questions are present in most of the interview. Sound is not very clear. Answers are not well-edited. Poor planning in relation to background; lots of unnecessary visual distractions.
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Very little apparent planning for interview. Poor/No questions Poor/No lighting Poor/No sound
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Excellently described (lots of detail): shots lighting story points TYPED
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Capably described (average detail): shots lighting story points TYPED
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Poorly described (minimal detail): shots lighting story points TYPED
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No storyboard or looks like you scribbled this in 7th period on looseleaf right before it was due.
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