CATEGORY

4-Exceeds Expectations

3-Meets Expectations

2-Approaching Expectations

1-Below Expectations

Content - Accuracy

All facts in the brochure are accurate.

99-90% of the facts in the brochure are accurate.

89-80% of the facts in the brochure are accurate.

Fewer than 80% of the facts in the brochure are accurate.

Attractiveness & Organization

The brochure has exceptionally attractive formatting and well-organized information.

The brochure has attractive formatting and well-organized information.

The brochure has well-organized information.

The brochure's formatting and organization of material are confusing to the reader.

Sources

Careful and accurate records are kept to document the source of 95-100% of the facts and graphics in the brochure.

Careful and accurate records are kept to document the source of 94-85% of the facts and graphics in the brochure.

Careful and accurate records are kept to document the source of 84-75% of the facts and graphics in the brochure.

Sources are not documented accurately or are not kept on many facts and graphics.

Graphics/Pictures

Graphics go well with the text and there is a good mix of text and graphics.

Graphics go well with the text, but there are so many that they distract from the text.

Graphics go well with the text, but there are too few and the brochure seems "text-heavy".

Graphics do not go with the accompanying text or appear to be randomly chosen.

Writing - Mechanics

Capitalization and punctuation are correct throughout the brochure.

Capitalization and punctuation are correct throughout the brochure after feedback from another person.

There are 1-2 capitalization and/or punctuation errors in the brochure even after feedback from another person.

There are several capitalization or punctuation errors in the brochure even after feedback from another person.

Spelling & Proofreading

No spelling errors remain after one person other than the typist reads and corrects the brochure.

No more than 1 spelling error remains after one person other than the typist reads and corrects the brochure.

No more than 3 spelling errors remain after one person other than the typist reads and corrects the brochure.

Several spelling errors in the brochure.

Writing - Grammar

There are no grammatical mistakes in the brochure.

There are no grammatical mistakes in the brochure after feedback from another person.

There are 1-2 grammatical mistakes in the brochure even after feedback from another person.

There are several grammatical mistakes in the brochure even after feedback from another person.

Required Elements

All required elements and extra elements are present.

All required elements are present.

All but one or two required elements are present.

More than two requried elements are missing.