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Establishes a purpose and maintains clear focus; strong awareness of audience
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Focuses on a purpose; communicates with an audience
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Some evidence of communicating with an audience for a specific purpose; some lapse in focus
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Limited awareness of audience and/or purpose
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Realization is dramatically different from expectation
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Realization differs from expectation
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Realization from expectation is subtle
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Realization and expectation do not differ
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Audience is deeply and emotionally engaged
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Audience is emotionally engaged
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Audience lapses in emotional engagement
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Audience has little to no emotional engagement
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Consistency in presentation; speaking slowly in a conversational style
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Consistency in presentation; speaking in conversational style
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Some consistency in presentation; lapses in conversational style to monologue
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Breaking consistency; monologue style of presentation
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Music stirs up a rich emotional response; all music is original
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Music stirs up an emotional response; most music is original
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Music is evident; some music is original
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Inappropriate choice of music
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Sequential composition; succinct; images create an atmosphere and/or tone, and may communicate symbolism and/or metaphors
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Sequential composition; succinct; images create an atmosphere and/or tone
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Sequential composition; succinct; images are controlled/logical
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Sequential composition; images are acceptable
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Engaging rhythm; use of punctuation; suggestions of emotions via sound effects; use of "white space"; enhanced vitality
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Engaging rhythm; use of punctuation; some suggestions of emotions via sound effects; use of "white space"; evidence of vitality
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Some rhythm; some use of punctuation; limited suggestions of emotions via sound effects; lapses in vitality
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Mechanical rhythm; limited use of punctuation; limited vitality
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