|
|
|
|
|
|
|
|
Commercial shows a large amount of original thought. Ideas are creative and inventive.
|
Commercial shows some original thought. Work shows new ideas and insights.
|
Commercial uses other people's ideas (giving them credit), but there is little evidence of original thinking.
|
Commercial uses other people's ideas, but does not give them credit.
|
|
|
Makes excellent use of font, color, graphics, effects, etc. to enhance the presentation.
|
Makes good use of font, color, graphics, effects, etc. to enhance to presentation.
|
Makes use of font, color, graphics, effects, etc. but occasionally these detract from the presentation content.
|
Use of font, color, graphics, effects etc. but these often distract from the presentaion content.
|
|
|
Commercial was between 90 seconds and 120 seconds in length.
|
Commercial was 90 to 75 seconds or 120 and 135 seconds in length
|
Commercial was 74 to 60 seconds or 136 to 150 seconds in length
|
Commercial was under 60 seconds or over 2 1/2 minutes in length
|
|
|
No misspellings or grammatical errors.
|
Three or fewer misspellings and/or mechanical errors.
|
Four misspellings and/or grammatical errors.
|
More than 4 errors in spelling or grammar.
|
|
|
Covers topic in-depth with more than 15 factual details of the selected shark. Subject knowledge is excellent.
|
Includes 13-14 essential facts about the selected shark. Subject knowledge appears to be good.
|
Includes 11-12 essential facts about the selected shark or there are 1-2 factual errors.
|
Content is minimal with 10 or less facts about the selected shark or there are several factual errors. (3 or more)
|
|
|
Content is well organized using headings or bulleted lists to group related material.
|
Uses headings or bulleted lists to organize, but the overall organization of topics appears flawed.
|
Content is logically organized for the most part.
|
There was no clear or logical organizational structure, just lots of facts.
|
|
|
Commercial used 5 or more sources for their research and cited them in the credits.
|
Commercial used 3-4 sources for their research and cited them in the credits.
|
Commercial used 1-2 sources for their research and cited them in the credits.
|
Commercial used no sources for their research and did not cite them in the credits.
|
|
|
The commercial was done with superb excellence in every aspect of the presentation. It shows that much care and concern were put into it.
|
The commercial was done with moderate excellence in every aspect of the presentation. It shows that some care and concern was put into it.
|
The commercial was done with an attempt at excellence in every aspect of the presentation. It shows that not much care and concern were put into it.
|
The commercial was done with very little excellence in every aspect of the presentation. It shows that no care and concern were put into it.
|
