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Strong awareness of audience in the design. Students can clearly explain why they felt the vocabulary, audio and graphics chosen fit the target audience.
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Some awareness of audience in the design. Students can partially explain why they felt the vocabulary, audio and graphics chosen fit the target audience.
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Some awareness of audience in the design. Students find it difficult to explain how the vocabulary, audio and graphics chosen fit the target audience.
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Limited awareness of the needs and interests of the target audience.
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Voice of story is rich and conveys meaning throughout the project, as well as consistently engages the reader/viewer.
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Voice of story is rich and conveys meaning for much of the story and engages the reader/viewer most of the time.
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Voice of story is adequate for conveying meaning and engages the reader/viewer some of the time.
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Voice of story needs more attention.
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Images create a distinct atmosphere or tone that matches different parts of the story. The images may communicate symbolism and/or metaphors.
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Images create an atmosphere or tone that matches some parts of the story. The images may communicate symbolism and/or metaphors.
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An attempt was made to use images to create an atmosphere/tone but it needed more work. Image choice is logical.
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Little or no attempt to use images to create an appropriate atmosphere/tone.
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Technology tools are used effectively to engage the reader/viewer. Tools allow for interactivity.
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Most of the technology tools are used effectively to engage the reader/viewer. Most of the tools allow for interactivity.
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Some of technology tools are used effectively to engage the reader/viewer. Some tools allow for interactivity.
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None of the technology tools are used effectively. Interactivity needs more attention.
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