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Strong awareness of audience in the design. Students can clearly explain why they felt the vocabulary, audio and graphics chosen fit the target audience.
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Some awareness of audience in the design. Students can partially explain why they felt the vocabulary, audio and graphics chosen fit the target audience.
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Some awareness of audience in the design. Students find it difficult to explain how the vocabulary, audio and graphics chosen fit the target audience.
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Limited awareness of the needs and interests of the target audience.
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All of the music is original.
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Most (over half) of the music is original.
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Some of the music is original.
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None of the music is original.
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Images create a distinct atmosphere or tone that matches different parts of the story. The images may communicate symbolism and/or metaphors.
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Images create an atmosphere or tone that matches some parts of the story. The images may communicate symbolism and/or metaphors.
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An attempt was made to use images to create an atmosphere/tone but it needed more work. Image choice is logical.
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Little or no attempt to use images to create an appropriate atmosphere/tone.
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Length of presentation was 4 minutes.
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Length of presentation was 3 minutes.
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Length of presentation was 2 minutes.
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Presentation was less than 2 minutes long OR more than 4 minutes.
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