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Clearly summarizes the focus and purpose of the plan. Makes the reader want to read more.
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Summarizes the focus and purpose of the plan.
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Vague summary that makes reference to the business
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Inadequate or missing this section
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Clearly describes the concept of the business with goals and objectives
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Description of company without goals or objectives
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Vague description of business
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Inadequate or missing this section
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Clearly describes the product/service. Includes competitive analysis and pricing strategy
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Describes the product/service. Missing competitive analysis or pricing strategy
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Describes the product/service. missing competitive analysis and pricing strategy
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Inadequate or missing this section
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Shows detailed knowledge of the market, competition, product positioning and includes a sales forecast
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Brief discussion of marketing approach and advertising budget with a sales forecast
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Missing two of these: sales forecast, marketing discussion, advertising plan
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Inadequate or missing this section
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Shows attention to detail of the day-to-day operations of the business
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Mostly covers key components of operation plan.
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Missing major portions or shows little attention to day-to-day operations
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Inadequate or missing this section
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Sales forecast & 3 year projection makes sense.
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Sales forecast & 3 year projection provided but do not always make sense
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Missing one of the required elements
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Inadequate or missing this section
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Attention to detail reveals an understanding of the costs associated with starting the business
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Overly brief start-up list provided that is missing key items
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Single number plugged into spreadsheet with no back-up
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Inadequate or missing this section
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