CATEGORY

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Point of View - Awareness of Audience

Strong awareness of audience in the design. Students can clearly explain why they designed, audio and graphics chosen fit the target audience.

Some awareness of audience in the design. Students can partially explain why they designed audio and graphics chosen fit the target audience.

Some awareness of audience in the design. Students find it difficult to explain how the design, audio and graphics chosen fit the target audience.

Limited awareness of the needs and interests of the target audience.

Voice - Consistency

Narrative voice quality is clear and consistently audible throughout the presentation.

Narrative voice quality is clear and consistently audible throughout the majority (85-95%) of the presentation.

Narrative voice quality is clear and consistently audible through some (70-84%)of the presentation.

Narrative voice quality needs more attention.

Images

Images create a distinct atmosphere or tone that matches different parts of the story. The images may communicate symbolism and/or metaphors.

Images create an atmosphere or tone that matches some parts of the story. The images may communicate symbolism and/or metaphors.

An attempt was made to use images to create an atmosphere/tone but it needed more work. Image choice is logical.

Little or no attempt to use images to create an appropriate atmosphere/tone.

Point of View - Purpose

Establishes a purpose early on and maintains a clear focus throughout.

Establishes a purpose early on and maintains focus for most of the presentation.

There are a few lapses in focus, but the purpose is fairly clear.

It is difficult to figure out the purpose of the presentation.

Soundtrack - Emotion

Music stirs a rich emotional response that matches the story line well.

Music stirs a rich emotional response that somewhat matches the story line.

Music is ok, and not distracting, but it does not add much to the story.

Music is distracting, inappropriate, OR was not used.

Economy

The story is told with exactly the right amount of detail throughout. It does not seem too short nor does it seem too long.

The story composition is typically good, though it seems to drag somewhat OR need slightly more detail in one or two sections.

The story seems to need more editing. It is noticeably too long or too short in more than one section.

The story needs extensive editing. It is too long or too short to be interesting.

Dramatic Question

Realization is dramatically different from expectation.

Realization differs noticeably from expectation.

Realization barely differs from the expectation.

Realization and expecation do not differ.

Engagement

Very engaging and makes me want to keep playing.

Very good, but I have media I like better, and tells a better story.

This is okay.

I would rather be scrubbing the floor with a toothbrush.

complexity

This is a complex narrative with subtlety and nuance, but accessible. There are many options for decision making throughout the experience.

This narrative is complex, but the amount of options for decision making are limited.

This narrative is not very complex.

This narrative is pretty simple-- there are not many options so the decision making is limited.

Rules

The guiding ideas in this narrative are easy to figure out and allow me to a great number of non-obvious solutions for the problems the narrative presents.

The rules in this narrative are easy to figure out and allow me to a number of different solutions for the problems the game presents but they were quite predictable.

The rules in this game are not easy to figure out and/or did not allow me to create a number of different solutions for the problems the narrative.

The rules in this game are not easy to figure out and/or did not allow me to create a number of different solutions for the problems the narrative.

Usability

The interface of this narrative was quite intuitive. I was able to understand purpose and navigation right away. Even though this is a complex narrative and are were many options for control and choice, I found it simple, fun, and interesting.

The interface of this narrative was a little clunky. I had to practice a few times to learn to play and be successful. I was not able to start and understand right away. I needed help.

The interface of this narrative was clunky. I had to practice a lot to learn to play and be successful. I was not able to start using and understanding right away. There is going to need to be a lot of "splaining".

The interface was junky and clunky. I had no idea how to control or what the purpose of this was.