CATEGORY

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Writing - Grammar

There are no grammatical mistakes in the brochure.

There are 2-3 grammatical mistakes in the brochure.

There are several grammatical mistakes in the brochure.

There are many grammatical mistakes in the brochure.

Content - Accuracy

All facts in the brochure are accurate.

99-90% of the facts in the brochure are accurate.

89-80% of the facts in the brochure are accurate.

Fewer than 80% of the facts in the brochure are accurate.

Attractiveness & Organization

The brochure has exceptionally attractive formatting and well-organized information. Format completely follows specified guidelines.

The brochure has attractive formatting and well-organized information. Format follows nearly all of the specified guidelines.

The brochure has well-organized information. Format loosely follows the specified guidelines.

The brochure's formatting and organization of material are confusing to the reader. Format does not follow the specified guidelines.

Graphics/Pictures

Graphics go well with the text and there is a good mix of text and graphics.

Graphics go well with the text, but there are so many that they distract from the text.

Graphics go well with the text, but there are too few and the brochure seems "text-heavy".

Graphics do not go with the accompanying text or appear to be randomly chosen.