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The site has a well-stated clear purpose and theme that is carried out throughout the site.
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The site has a clearly stated purpose and theme, but may have one or two elements that do not seem to be related to it.
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The purpose and theme of the site is somewhat muddy or vague.
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The site lacks a purpose and theme.
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The Web site has an exceptionally attractive and usable layout. It is easy to locate all important elements. White space, graphic elements and/or alignment are used effectively to organize material.
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The Web pages have an attractive and usable layout. It is easy to locate all important elements.
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The Web pages have a usable layout, but may appear busy or boring. It is easy to locate most of the important elements.
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The Web pages are cluttered looking or confusing. It is often difficult to locate important elements.
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Links for navigation are clearly labeled, consistently placed, allow the reader to easily move from a page to related pages (forward and back), and take the reader where s/he expects to go. A user does not become lost.
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Links for navigation are clearly labeled, allow the reader to easily move from a page to related pages (forward and back), and internal links take the reader where s/he expects to go. A user rarely becomes lost.
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Links for navigation take the reader where s/he expects to go, but some needed links seem to be missing. A user sometimes gets lost.
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Some links do not take the reader to the sites described. A user typically feels lost.
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There are no errors in spelling, punctuation or grammar in the final draft of the Web site.
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There are 1-3 errors in spelling, punctuation or grammar in the final draft of the Web site.
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There are 4-5 errors in spelling, punctuation or grammar in the final draft of the Web site.
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There are more than 5 errors in spelling, punctuation or grammar in the final draft of the Web site.
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Graphics are related to the theme/purpose of the site, are thoughtfully cropped, are of high quality and enhance reader interest or understanding.
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Graphics are related to the theme/purpose of the site, are of good quality and enhance reader interest or understanding.
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Graphics are related to the theme/purpose of the site, and are of good quality.
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Graphics seem randomly chosen, are of low quality, OR distract the reader.
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Colors of background, fonts, unvisited and visited links form a pleasing palette, do not detract from the content, and are consistent across pages.
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Colors of background, fonts, unvisited and visited links do not detract from the content, and are consistent across pages.
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Colors of background, fonts, unvisited and visited links do not detract from the content.
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Colors of background, fonts, unvisited and visited links make the content hard to read or otherwise distract the reader.
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The fonts are consistent, easy to read and point size varies appropriately for headings and text. Use of font styles (italic, bold, underline) is used consistently and improves readability.
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The fonts are consistent, easy to read and point size varies appropriately for headings and text.
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The fonts are consistent and point size varies appropriately for headings and text.
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A wide variety of fonts, styles and point sizes was used.
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All links point to high quality, up-to-date, credible sites.
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Almost all links point to high quality, up-to-date, credible sites.
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Most links point to high quality, up-to-date, credible sites.
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Less than 3/4 of the links point to high quality, up-to-date, credible sites.
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The pages typically load very quickly (10 seconds or less) on a 54k modem due to small graphics, good compression of sounds and graphics, and appropriate division of content.
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All pages typicially load reasonably quickly (10-15 seconds) on a 54k modem due to small graphics, good compression of sounds and graphics, and appropriate division of content.
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One Web page typically takes more than 15 seconds to load, but the others load quickly.
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Web pages typically take a more than 15 seconds to download due to large graphics, animations, sounds, etc.
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