CATEGORY

4

3

2

1

Content

Students create an original, accurate and interesting info-mercial that adequately addresses the issue.

Students create an accurate info-mercial that adequately addresses the issue.

Students create an accurate info-mercial but it does not adequately address the issue.

The info-mercial doe snot address the issue.

Brain Compatibility

Students include 4 or more high-quality examples or techniques to support the brain compatibilty of their advertisment.

Students include at least 3 high-quality examples or techniques to support the brain compatibilty of their advertisment.

Students include at least 2 high-quality examples or techniques to support the brain compatibilty of their advertisment.

Students include fewer than 2 high-quality examples or techniques to support the brain compatibilty of their advertisment.

Presentation Style

Uses good presentation techniques throughout the infomercial (ex. props, eye-contact, volume, clear speaking, body language).

Uses good presentation techniques through most of the infomercial (ex. props, eye-contact, volume, clear speaking, body language).

Uses good presentation techniques through parts of the infomercial (ex. props, eye-contact, volume, clear speaking, body language).

Does not use good presentation techniques.