CATEGORY

4

3

2

1

Attractiveness & Organization

The ad has exceptionally attractive formatting and well-organized information.

The ad has attractive formatting and well-organized information.

The ad has fairly organized information.

The ad's formatting and organization of material are confusing to the reader.

Graphics/Pictures

Graphics go well with the text and there is a good mix of text and graphics.

Graphics go well with the text, but there are so many that they distract from the text.

Graphics go well with the text, but there are too few and the brochure seems "text-heavy".

Graphics do not go with the accompanying text or appear to be randomly chosen.

Spelling & Proofreading

Spelling errors are absent or very few (0-1)

There are few (2-5) spelling errors

There are several (5 or more) spelling errors.

Several spelling errors in the brochure and it is difficult to understand because of this.

Persuasiveness

I am strongly interested in using your service after viewing your ad.

I am interested in learning more about your service after viewing your ad.

I am unsure if I want to learn more about your service after viewing your ad.

I am not interested in using your service after viewing your ad.