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All students contribute to the discussion and all are listened to respectfully. All team members contribute a fair share of the work.
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Team works together well the majority of time and share the work.
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Team works together, but has trouble focusing and/or sharing the work.
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Team is involved in arguments and is not working together.
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Team has a clear picture of what they are trying to achieve. Each member can describe what they are trying to do.
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Team has a fairly clear picture of what they are trying to achieve. Each member can describe what they are trying to do.
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Team has brainstormed their concept, but no clear focus has emerged for the team.
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Team has spent little effort on brainstorming and refining a concept. Team members are unclear on the goals.
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Script is complete and it is clear what each actor will say and shows exceptional planning
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Script is mostly complete. It is clear what each actor will say and do. Script is shows planning.
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Script has a few major flaws. It is not always clear what the actors are to say and do.
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There is no script. Actors are expected to invent what they say and do as they go along.
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Commercial was engaging and visually appealing and unique
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Commercial was engaging and visually appealing
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Commercial was completed and understandable and on topic
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Commercial was not completed with care
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