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    Video- Preproduction : Commercial


    Teacher Name: Mr. Krause


    Student Name:     ________________________________________

CATEGORY
4
3
2
1
Score
Teamwork
All students contribute to the discussion and all are listened to respectfully. All team members contribute a fair share of the work.
Team works together well the majority of time and share the work.
Team works together, but has trouble focusing and/or sharing the work.
Team is involved in arguments and is not working together.
 
Idea
Team has a clear picture of what they are trying to achieve. Each member can describe what they are trying to do.
Team has a fairly clear picture of what they are trying to achieve. Each member can describe what they are trying to do.
Team has brainstormed their concept, but no clear focus has emerged for the team.
Team has spent little effort on brainstorming and refining a concept. Team members are unclear on the goals.
 
Script
Script is complete and it is clear what each actor will say and shows exceptional planning
Script is mostly complete. It is clear what each actor will say and do. Script is shows planning.
Script has a few major flaws. It is not always clear what the actors are to say and do.
There is no script. Actors are expected to invent what they say and do as they go along.
 
Creativity
Commercial was engaging and visually appealing and unique
Commercial was engaging and visually appealing
Commercial was completed and understandable and on topic
Commercial was not completed with care
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