Rubric Made Using:

RubiStar ( http://rubistar.4teachers.org )

CATEGORY

4

3

2

1

Originality

Commercial shows a large amount of original thought. Ideas are creative and inventive.

Commercial shows some original thought. Work shows new ideas and insights.

Commercial uses other people's ideas (giving them credit), but there is little evidence of original thinking.

Commercial uses other people's ideas, but does not give them credit.

Attractiveness

Makes excellent use of font, color, graphics, effects, etc. to enhance the presentation.

Makes good use of font, color, graphics, effects, etc. to enhance to presentation.

Makes use of font, color, graphics, effects, etc. but occasionally these detract from the presentation content.

Use of font, color, graphics, effects etc. but these often distract from the presentaion content.

Time Requirements

Commercial was between 90 seconds and 120 seconds in length.

Commercial was 90 to 75 seconds or 120 and 135 seconds in length

Commercial was 74 to 60 seconds or 136 to 150 seconds in length

Commercial was under 60 seconds or over 2 1/2 minutes in length

Mechanics

No misspellings or grammatical errors.

Three or fewer misspellings and/or mechanical errors.

Four misspellings and/or grammatical errors.

More than 4 errors in spelling or grammar.

Content

Covers topic in-depth with more than 15 factual details of the selected shark. Subject knowledge is excellent.

Includes 13-14 essential facts about the selected shark. Subject knowledge appears to be good.

Includes 11-12 essential facts about the selected shark or there are 1-2 factual errors.

Content is minimal with 10 or less facts about the selected shark or there are several factual errors. (3 or more)

Organization

Content is well organized using headings or bulleted lists to group related material.

Uses headings or bulleted lists to organize, but the overall organization of topics appears flawed.

Content is logically organized for the most part.

There was no clear or logical organizational structure, just lots of facts.

Sources

Commercial used 5 or more sources for their research and cited them in the credits.

Commercial used 3-4 sources for their research and cited them in the credits.

Commercial used 1-2 sources for their research and cited them in the credits.

Commercial used no sources for their research and did not cite them in the credits.

Presentation

The commercial was done with superb excellence in every aspect of the presentation. It shows that much care and concern were put into it.

The commercial was done with moderate excellence in every aspect of the presentation. It shows that some care and concern was put into it.

The commercial was done with an attempt at excellence in every aspect of the presentation. It shows that not much care and concern were put into it.

The commercial was done with very little excellence in every aspect of the presentation. It shows that no care and concern were put into it.