Rubric Made Using:

RubiStar ( http://rubistar.4teachers.org )

CATEGORY

Excellent - 9 pts

Good - 7pts

Fair - 5 pt

Poor 0 pts

Executive overview

Clearly summarizes the focus and purpose of the plan. Makes the reader want to read more.

Summarizes the focus and purpose of the plan.

Vague summary that makes reference to the business

Inadequate or missing this section

Company description

Clearly describes the concept of the business with goals and objectives

Description of company without goals or objectives

Vague description of business

Inadequate or missing this section

Product or service description

Clearly describes the product/service. Includes competitive analysis and pricing strategy

Describes the product/service. Missing competitive analysis or pricing strategy

Describes the product/service. missing competitive analysis and pricing strategy

Inadequate or missing this section

Marketing plan

Shows detailed knowledge of the market, competition, product positioning and includes a sales forecast

Brief discussion of marketing approach and advertising budget with a sales forecast

Missing two of these: sales forecast, marketing discussion, advertising plan

Inadequate or missing this section

Operational plan

Shows attention to detail of the day-to-day operations of the business

Mostly covers key components of operation plan.

Missing major portions or shows little attention to day-to-day operations

Inadequate or missing this section

Financial projections

Sales forecast & 3 year projection makes sense.

Sales forecast & 3 year projection provided but do not always make sense

Missing one of the required elements

Inadequate or missing this section

Start-up expenses

Attention to detail reveals an understanding of the costs associated with starting the business

Overly brief start-up list provided that is missing key items

Single number plugged into spreadsheet with no back-up

Inadequate or missing this section