Rubric Made Using:

RubiStar ( http://rubistar.4teachers.org )

CATEGORY

Below Level: 0-50%

Level 1: 50-59%

Level 2: 60-69%

Level 3: 70-79%

Level 4: 80-100%

Theory: purpose is clear; trying to make target audience want to buy product

 

 

 

 

 

Communication: voice is loud, clear and slow; used to communicate enthusiasm about product

 

 

 

 

 

Communication: gesture, movement and action is used to communicate clearly the attitudes and feelings of character; helps to communicate the overall message of the commercial

 

 

 

 

 

Creation: commercial tells a story, is interesting and creative

 

 

 

 

 

Creation: each group member has concentration and knows the timing of the commercial